When announcing its changes, Google said it was replacing 60 different privacy policies with “one that’s a lot shorter and easier to read.” Under the new policy, for the first time Google Account users could have their information cross-referenced among several of Google’s sites. By treating users as a single entity across Google products, Google said it can provide better search results, ads and other content.
Of course, like everything else surrounding big online security and privacy changes, these two announcements were not without controversy. Critics of the EU’s new data protection rules say complying would hinder Internet innovation and create expensive, unnecessary new regulations for companies. (These criticisms were similar to those surrounding SOPA and antipiracy legislation, and we all know how well that turned out.)
Speaking of legislators, some were quick to point out detriments to Google’s new privacy rules. Reps. Edward J. Markey (D-Mass) and Joe Barton (R-Texas) have already sent a letter to the FTC saying Google’s new policy violates the agreement the company came to last year after privacy questions arose around Google Buzz.